Conversion isn’t an end-point, it’s embedded at every touchpoint.

Omnicom Commerce Group is a diverse and dynamic community of commerce experts who bring together the physical, digital, and social world in which the modern shopper exists. We create omnichannel strategies which are supported by big ideas that drive the buy and embed conversion through rich and seamless consumer experience. All fueled by cultural and shopper data to drive insight, optimize investment, and measure ROI.

5 Award Winning Agencies, 1,800 Experts, 38 Offices, 22 Markets

Welcome to the World of Connected Commerce
Connected Commerce

We are united in the practice of Connected Commerce - consumers are channel agnostic and shopping experiences should be prioritized regardless of where they take place. This means that every marketing touchpoint is a potential sales platform and fortunately, we’ve been selling for decades. We believe in the power of connecting and optimizing, paid, owned, and earned and are proud to partner and collaborate with media, precision, and PR teams across our clients to deliver integrated modern commerce solutions.

End-to-End Capabilities

Working with both brands and retailers, we activate from the physical shelf to the digital shelf and from DTC to retail media. We leverage our knowledge of category, customer, and consumer to deliver effective retail marketing solutions. Core capabilities include commerce strategy, E-commerce & DTC, shopper UX, design & technology, content optimization and retailer marketing. Our expertise is enhanced by our partnerships with global retailers, marketplaces, publishers and media platforms across the globe.

One Operating System

OCG and Omnicom agencies are united through OMNI, Omnicom’s marketing insights and orchestration platform which connects multiple data sources to create a single view of the consumer and deliver personalized experience at scale. OCG has invested and innovated with data partners such as IRI, Numerator and Kantar to innovate in shopper insight and developed OMNI Commerce - a suite of data, tools and process to optimize shopper and retailer precision, investment & measurement at scale.

Creative Commerce

Creating rich shoppable experiences through dynamic and engaging creative is at the heart of what we do. Our solutions are all brought to life by best-in-class creative talent, embracing innovation and technology and crafting award-winning campaigns. From social content, digital merchandising, and interactive retail experiences, we create compelling work that drives the buy.

LIVE: The Future Of E-Tail
As social commerce continues to evolve, an exciting and growing area of social commerce growth is live-streaming
Driving Incremental Organic Sales
Driving Incremental Organic Sales through Elevated Media Planning & Activation - Increasing and sustaining page one organic visibility is ultimately the main driver of growth across retailer platforms.
Colachup: Doggone Disruptive
Tracy-Locke invents first ever cola-infused condiment to prove that hot dogs are #BetterWithPepsi
The After Bubble: Reaching Shoppers
OCG is delighted to work with long term partner Bryan Gildenberg to share his views on the ways brands and retailers need to rethink reaching shoppers in the ‘after-bubble’.