One of our standout agencies, Haygarth, is bringing a refreshing twist to the tea category with the UK launch of Twinings Sparkling Tea—a vibrant new take on a traditional favorite.

In true Haygarth fashion, the team has crafted an immersive, multi-sensory experience designed to introduce consumers to a “new way to tea.” Their experiential activation is turning high-footfall locations across the UK into interactive tasting destinations, complete with knowledgeable brand ambassadors, engaging sampling moments, and even an interactive video booth where visitors can “spill the tea” with their first impressions.

With fresh flower cones as surprise-and-delight rewards and a digital layer that captures authentic reactions, the campaign blends physical and digital touchpoints to drive awareness, product trial, and purchase intent—all while honoring Twinings’ 300-year legacy of tea craftsmanship.

It’s an inspiring example of how shopper-first experiences can bring innovation to life and create real impact at retail.