The future of
brands and media is anchored in retail

Specializing in designing compelling brand experiences for both owned and third-party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.

Experts in designing how brands are built and bought

Our connected agency network is dedicated to helping brands thrive in omnichannel retail environments, delivering comprehensive commerce solutions, ensuring seamless integration.

A Total Commerce Partner Powered by FCC

Through a consumer experience led approach, we provide retail expertise that helps clients deliver holistic commerce strategies. Our proprietary data platform, Flywheel Commerce Cloud, ensures outstanding performance across every retail touchpoint.

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Intelligence

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Marketing Science

Measurement Frameworks Performance Reporting Brand Health Tracking Advanced & Predictive Analytics Retail Experience Measurement Creative & Content Optimization Data Integration & Clean Rooms Access to Betas
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Retail Readiness

Retailer & Marketplace Expertise Conversion Content Owned Channels Content Catalog Management & Syndication Supply Chain & Logistics Search Retailer Sell-In Direct-To-Consumer (DTC)
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Retail Experience

Consumer Journey Mapping Retail Ecosystem Analysis Branded Displays & Environments JBP Planning & Negotiation Creative Commerce Omnichannel Planning & Buying Social Commerce Partnership Marketing

The Latest

Explore insights from our experts and stay ahead in the ever-evolving retail landscape.

Refreshing the Tea Break: Haygarth Brings Twinings Sparkling Tea to Life

One of our standout agencies, Haygarth, is bringing a refreshing twist to the tea category with the UK launch (...)
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Meet Today’s “Better-for-You” Shopper

A recent report from Omnicom Commerce highlights a significant shift in consumer behavior, with one in two shoppers actively (...)
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CES 2025: Innovations + Implications for Commerce and Consumers

The Consumer Electronics Show (CES) 2025 showcased a breathtaking array of technological innovations that promise to redefine how humans (...)
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Jacquelyn Baker Joins The CPG Guys Podcast to Discuss Private Label’s Influence on Retail Media

The latest episode of The CPG Guys podcast features Omnicom Commerce’s own Jacquelyn Baker, diving into one of the (...)
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Is Private Label the Enforcer of the Retail Mafia?

Are private label brands becoming the “enforcers” of the retail mafia? In this thought-provoking Industry Briefing, Omnicom Commerce CEO (...)
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Modernizing the RFP

Omnicom Commerce has released a compelling white paper, Modernizing the RFP, authored by Stephen Miller, Chief Growth Officer of (...)
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Work With Us

We understand your true goals, and with a global network of offices and connected talent, we unlock commerce solutions and support brand growth at global, regional, and local levels.

Jacquelyn Baker

Global CEO

Stephen Miller

Chief Growth Officier

Check our work

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