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The future of
brands and media is anchored in retail

Specializing in designing compelling brand experiences for both owned and third-party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.

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Experts in designing how brands are built and bought

Our connected agency network is dedicated to helping brands thrive in omnichannel retail environments, delivering comprehensive commerce solutions, ensuring seamless integration.

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A Total Commerce Partner Powered by FCC

Through a consumer experience led approach, we provide retail expertise that helps clients deliver holistic commerce strategies. Our proprietary data platform, Flywheel Commerce Cloud, ensures outstanding performance across every retail touchpoint.

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Intelligence

Business Analysis • Audience Identification • Consumer Insights • Competitive Intelligence • Growth Diagnostics • Investment Planning • Consulting • Primary Research
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Marketing Science

Measurement Frameworks • Performance Reporting • Brand Health Tracking • Advanced & Predictive Analytics • Retail Experience Measurement • Creative & Content Optimization • Data Integration & Clean Rooms • Access to Betas
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Retail Readiness

Retailer & Marketplace Expertise • Conversion Content • Owned Channels Content • Catalog Management & Syndication • Supply Chain & Logistics • Search • Retailer Sell-In • Direct-To-Consumer (DTC)
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Retail Experience

Consumer Journey Mapping • Retail Ecosystem Analysis • Branded Displays & Environments • JBP Planning & Negotiation • Creative Commerce • Omnichannel Planning & Buying • Social Commerce • Partnership Marketing

The Latest

Explore insights from our experts and stay ahead in the ever-evolving retail landscape.

Meet Today’s “Better-for-You” Shopper Meet Today’s “Better-for-You” Shopper

Meet Today’s “Better-for-You” Shopper

A recent report from Omnicom Commerce highlights a significant shift in consumer behavior, with one in two shoppers actively (...)
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Tina Manikas Moderates Social Commerce Panel at Shoptalk Fall 2024 Tina Manikas Moderates Social Commerce Panel at Shoptalk Fall 2024

Tina Manikas Moderates Social Commerce Panel at Shoptalk Fall 2024

Tina Manikas, Global Head of Connected Commerce at Omnicom Commerce, moderated a key session at Shoptalk Fall 2024 titled (...)
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Flywheel Wins Amazon Partner Creative Effectiveness Award Flywheel Wins Amazon Partner Creative Effectiveness Award

Flywheel Wins Amazon Partner Creative Effectiveness Award

Flywheel won the Creative Effectiveness Award for ZOA Energy’s Big Dwayne Energy campaign, featuring cofounder Dwayne “The Rock” Johnson. (...)
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Omnicom Commerce Agencies Win Big at the 2024 IPM Awards Omnicom Commerce Agencies Win Big at the 2024 IPM Awards

Omnicom Commerce Agencies Win Big at the 2024 IPM Awards

We are proud to celebrate the outstanding achievements of two of our agencies, Tracy-Locke and Haygarth, at the 2024 (...)
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Brands, Retailers, & Consumers – A Delicate Symbiosis Brands, Retailers, & Consumers – A Delicate Symbiosis

Brands, Retailers, & Consumers – A Delicate Symbiosis

Jacquelyn Baker, our visionary CEO, has been honored by She Runs It, an organization dedicated to paving the way (...)
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Building Brand Loyalty Through Retail Media with Walmart Connect and Omnicom Commerce Building Brand Loyalty Through Retail Media with Walmart Connect and Omnicom Commerce

Building Brand Loyalty Through Retail Media with Walmart Connect and Omnicom Commerce

The CPG Guys were joined by, Jacquelyn Baker, CEO of Omnicom Commerce Group, and Ryan Mayward, Head of Walmart (...)
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Retail Media Helps Consumer Brands Form Bonds With Shoppers Retail Media Helps Consumer Brands Form Bonds With Shoppers

Retail Media Helps Consumer Brands Form Bonds With Shoppers

On the Beet.TV stage at the Cannes Lions International Festival of Creativity, our CEO, Jacquelyn Baker, and Taryn Beck, (...)
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How2Charcuterie Program Wins Two Silver Effie Awards How2Charcuterie Program Wins Two Silver Effie Awards

How2Charcuterie Program Wins Two Silver Effie Awards

Tracy-Locke has earned two Silver Effie Awards for their work on Boar’s Head’s How2Charcuterie program, recognized in the OMNI-Channel (...)
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Omnicom Named a Leader in Commerce Services by Forrester Wave Omnicom Named a Leader in Commerce Services by Forrester Wave

Omnicom Named a Leader in Commerce Services by Forrester Wave

NEW YORK, PR Newswire/ — Omnicom (NYSE: OMC) today announced it has been named a Leader in “The Forrester (...)
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Work With Us

We understand your true goals, and with a global network of offices and connected talent, we unlock commerce solutions and support brand growth at global, regional, and local levels.

Jacquelyn Baker

Global CEO

Stephen Miller

Chief Growth Officier

Check our work

PEPSI PEPSI

PEPSI
See Case Study
BOAR’S HEAD BOAR’S HEAD

BOAR’S HEAD
See Case Study
ADIDAS ADIDAS

ADIDAS
See Case Study
DIAGEO DIAGEO

DIAGEO
See Case Study
Hershey Hershey

Hershey
See Case Study
PARMIGIANO REGGIANO PARMIGIANO REGGIANO

PARMIGIANO REGGIANO
See Case Study
Disney Disney

Disney
See Case Study
AT&T AT&T

AT&T
See Case Study
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Europe

  • London
  • Amsterdam
  • Berlin
  • Paris
  • Milan
  • Dublin
  • Warsaw
  • Madrid
  • Ankara
  • Oslo

North America

  • Chicago, IL
  • Dallas, TX
  • Denver, CO
  • New York, NY
  • Stamford, CT
  • Bentonville, AR
  • Rogers, AR
  • Cincinnati, OH
  • Minneapolis, MN
  • Toronto, ON

Asia

  • Mumbai
  • Singapore
  • Shanghai
  • Tokyo