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The future of
brands and media is anchored in retail

Specializing in designing compelling brand experiences for both owned and third-party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.

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Experts in designing how brands are built and bought

Our connected agency network is dedicated to helping brands thrive in omnichannel retail environments, delivering comprehensive commerce solutions, ensuring seamless integration.

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A Total Commerce Partner Powered by FCC

Through a consumer experience led approach, we provide retail expertise that helps clients deliver holistic commerce strategies. Our proprietary data platform, Flywheel Commerce Cloud, ensures outstanding performance across every retail touchpoint.

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Intelligence

Business Analysis • Audience Identification • Consumer Insights • Competitive Intelligence • Growth Diagnostics • Investment Planning • Consulting • Primary Research
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Marketing Science

Measurement Frameworks • Performance Reporting • Brand Health Tracking • Advanced & Predictive Analytics • Retail Experience Measurement • Creative & Content Optimization • Data Integration & Clean Rooms • Access to Betas
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Retail Readiness

Retailer & Marketplace Expertise • Conversion Content • Owned Channels Content • Catalog Management & Syndication • Supply Chain & Logistics • Search • Retailer Sell-In • Direct-To-Consumer (DTC)
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Retail Experience

Consumer Journey Mapping • Retail Ecosystem Analysis • Branded Displays & Environments • JBP Planning & Negotiation • Creative Commerce • Omnichannel Planning & Buying • Social Commerce • Partnership Marketing

The Latest

Explore insights from our experts and stay ahead in the ever-evolving retail landscape.

How Creativity Drives Commerce: Mike Lovegrove Joins the CPG View How Creativity Drives Commerce: Mike Lovegrove Joins the CPG View

How Creativity Drives Commerce: Mike Lovegrove Joins the CPG View

On the latest episode of The CPG View, Omnicom Commerce Group’s Chief Experience Officer, Mike Lovegrove, joins host [insert (...)
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Refreshing the Tea Break: Haygarth Brings Twinings Sparkling Tea to Life

One of our standout agencies, Haygarth, is bringing a refreshing twist to the tea category with the UK launch (...)
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Meet Today’s “Better-for-You” Shopper Meet Today’s “Better-for-You” Shopper

Meet Today’s “Better-for-You” Shopper

A recent report from Omnicom Commerce highlights a significant shift in consumer behavior, with one in two shoppers actively (...)
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CES 2025: Innovations + Implications for Commerce and Consumers CES 2025: Innovations + Implications for Commerce and Consumers

CES 2025: Innovations + Implications for Commerce and Consumers

The Consumer Electronics Show (CES) 2025 showcased a breathtaking array of technological innovations that promise to redefine how humans (...)
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Jacquelyn Baker Joins The CPG Guys Podcast to Discuss Private Label’s Influence on Retail Media Jacquelyn Baker Joins The CPG Guys Podcast to Discuss Private Label’s Influence on Retail Media

Jacquelyn Baker Joins The CPG Guys Podcast to Discuss Private Label’s Influence on Retail Media

The latest episode of The CPG Guys podcast features Omnicom Commerce’s own Jacquelyn Baker, diving into one of the (...)
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Is Private Label the Enforcer of the Retail Mafia? Is Private Label the Enforcer of the Retail Mafia?

Is Private Label the Enforcer of the Retail Mafia?

Are private label brands becoming the “enforcers” of the retail mafia? In this thought-provoking Industry Briefing, Omnicom Commerce CEO (...)
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Work With Us

We understand your true goals, and with a global network of offices and connected talent, we unlock commerce solutions and support brand growth at global, regional, and local levels.

Jacquelyn Baker

Global CEO

Stephen Miller

Chief Growth Officier

Check our work

PEPSI PEPSI

PEPSI
See Case Study
BOAR’S HEAD BOAR’S HEAD

BOAR’S HEAD
See Case Study
ADIDAS ADIDAS

ADIDAS
See Case Study
DIAGEO DIAGEO

DIAGEO
See Case Study
Hershey Hershey

Hershey
See Case Study
PARMIGIANO REGGIANO PARMIGIANO REGGIANO

PARMIGIANO REGGIANO
See Case Study
Disney Disney

Disney
See Case Study
AT&T AT&T

AT&T
See Case Study
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Europe

  • London
  • Amsterdam
  • Berlin
  • Paris
  • Milan
  • Dublin
  • Warsaw
  • Madrid
  • Ankara
  • Oslo

North America

  • Chicago, IL
  • Dallas, TX
  • Denver, CO
  • New York, NY
  • Stamford, CT
  • Bentonville, AR
  • Rogers, AR
  • Cincinnati, OH
  • Minneapolis, MN
  • Toronto, ON

Asia

  • Mumbai
  • Singapore
  • Shanghai
  • Tokyo