Are private label brands becoming the “enforcers” of the retail mafia? In this thought-provoking Industry Briefing, Omnicom Commerce CEO Jacquelyn Baker examines how private labels driven by retail giants like Walmart, Target, and Costco are dominating consumer packaged goods (CPG) with impressive growth and profitability. As retail media networks expand, national brands face mounting pressure to increase ad spend to secure visibility, even as retailers push their own private label products to the forefront. This white paper explores the challenges and opportunities for brands in navigating this complex power dynamic and offers actionable strategies to protect market share.

Download now to uncover the future of retail media and private label’s growing influence.