Omnicom Commerce has released a compelling white paper, Modernizing the RFP, authored by Stephen Miller, Chief Growth Officer of Omnicom Commerce. With over 25 years of experience in the industry, Miller brings a people-first approach to client partnerships, sharing valuable insights on reshaping agency selection processes to better align with today’s evolving business needs. The white paper explores three key trends transforming how agencies and clients collaborate:

1. Saving Time with Insights: Streamlined Request for Information (RFI) processes are becoming a preferred alternative to traditional RFPs. These allow clients to evaluate agencies through real-world, paid projects, minimizing risks while gaining actionable insights.
2. Making Time for Values: Chemistry meetings and deeper evaluations of agency culture and team dynamics are on the rise. These steps ensure clients and agencies align not just in capability but in values and partnership potential.
3. Taking Time to Understand: Transparent communication and added checkpoints during the pitch process foster greater trust and clarity, ensuring better outcomes for both parties.

“Traditional RFPs are dying a quick death,” says Miller, “giving birth to more innovative ways of identifying and securing agencies. These trends set the foundation for partnerships built on trust, understanding, and shared goals.” Download the full white paper here to explore Stephen Miller’s recommendations for modernizing the RFP process. For inquiries or partnership opportunities, reach out to Omnicom Commerce.