Jack Daniel’s

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All Access with Jack

Our brief was to create an on-pack campaign that could disrupt shoppers whilst honouring the brand’s cult status.

The use of a neck tag enabled us to build a highly relevant, engaging promotion. Simple yet innovative wristband QR codes gave shoppers the chance to win exclusive access to our ‘Jack Presents’ gigs, money can’t buy music trips to Tennessee and many more music prizes. This creative approach gained unprecedented entry results, smashing industry standards results in disproportionate sales revenue, and was highlighted as best-in-category activation in Tesco.

Agency

Haygarth

Awards

2 IPM Golds: Connected Shopper Activation of the Year & Best On In or With Pack Activation

1 Silver Popai: Shopping Marketing