J&J / OGX
OGX Digital Commerce Campaign
We set out to drive brand awareness and increase sales of OGX hair care products online at the brand’s biggest retailers: Walmart and Target. The strategy was simple— slide onto our targets’ screens with the brand’s most recognizable asset—their iconic bottle shape—to capture shoppers’ attention in the digital space.
We successfully increased brand awareness by +351% with a +6.7% sales lift through the use of geo-targeting, rich mobile media, paid media, and retailer-specific influencers to intercept shoppers in their personal moments of beauty inspiration.
