Tracy-Locke has earned two Silver Effie Awards for their work on Boar’s Head’s How2Charcuterie program, recognized in the OMNI-Channel Shopper Solution and Multi-brand Shopper Solution categories. By taking ownership of the growing charcuterie trend, the program demonstrated how easy it was for consumers to create their own masterpieces using Boar’s Head products. This effort drove portfolio growth across the board by making the brand’s offerings accessible and inspiring to the “char-curious.”

With targeted media that exceeded benchmarks and increased distribution in top retailers, the How2Charcuterie campaign resulted in significant sales growth and a rise in both trial and repeat purchases. Tracy-Locke’s ability to seamlessly integrate creative inspiration with actionable shopper solutions is a testament to their leadership in commerce marketing.