We are proud to celebrate the outstanding achievements of two of our agencies, Tracy-Locke and Haygarth, at the 2024 Institute of Promotional Marketing (IPM) Awards. Both agencies brought home prestigious awards, showcasing their creativity, innovation, and commitment to delivering exceptional work for our clients.

Tracy-Locke took home both a Gold and Silver award for their launch of JOY wines. The Gold was awarded in the Best Creative Shopper Activation category, recognizing the team’s ability to drive impactful shopper experiences. Their work demonstrates how smart, engaging creative can convert shoppers into loyal consumers and elevate brand presence in the retail space.

Haygarth secured a Silver award in the Best Creative and Innovative Execution category for their work on the Disney ‘Wonder of Friendship’ Experience. This captivating campaign brought the magic of Disney to life, delivering a memorable brand experience that resonated deeply with consumers.

These wins are a testament to the power of Omnicom Commerce’s holistic approach, combining creativity, strategic insights, and cutting-edge execution to deliver results for our clients. We couldn’t be prouder of the teams at Tracy-Locke and Haygarth for their dedication and expertise.

Congratulations to both teams, and here’s to continued success and innovation in the year ahead!