The latest episode of The CPG Guys podcast features Omnicom Commerce’s own Jacquelyn Baker, diving into one of the most pressing topics in retail media today: The Role of Private Label in Driving Brand Retail Media Investment.
Recorded live at CES, this conversation unpacks how private label growth is shaping the future of CPG brands, retail media strategies, and shopper engagement. As retailers continue to enhance their owned brands, the traditional dynamic between national brands and private labels is evolving—bringing new challenges and opportunities.
Jacquelyn tackles critical industry questions, including:
- Are private labels becoming an existential threat to brands in retail media?
- How is private label growth impacting share of wallet in the U.S. market?
- Can private label now compete as a credible alternative to national brands?
- What does this shift mean for retail media investment strategies?
- How should brands, retail merchants, and media sellers collaborate to redefine the shopper experience?
For those navigating the intersection of retail media, private label expansion, and brand investment, Jacquelyn’s insights provide a must-listen perspective on what’s next.
📖 Want to dive deeper? Check out Jacquelyn’s latest thought leadership piece, Is Private Label the Enforcer of the Retail Mafia, where she further explores these dynamics. Read it here.
