Flywheel won the Creative Effectiveness Award for ZOA Energy’s Big Dwayne Energy campaign, featuring cofounder Dwayne “The Rock” Johnson. As a newcomer in the crowded energy drink category, scaling upper-funnel tactics while maintaining efficiency was a crucial challenge for ZOA Energy. Flywheel rose to the occasion with a winning strategy centered around their Big Dwayne Energy creative concept. This featured a 30-second hero spot where everyday people transformed into The Rock after drinking ZOA. Flywheel also crafted two 15-second ads to reach specific audiences, like working moms. The partner implemented a multifaceted media approach, using Prime Video and Streaming TV ads to reach relevant audiences. Flywheel further used AMC to track performance across online and offline sales.