On the Beet.TV stage at the Cannes Lions International Festival of Creativity, our CEO, Jacquelyn Baker, and Taryn Beck, Director of Customer Marketing, Walmart & Sam’s Club at General Mills, explored the rapidly evolving world of retail media and its profound impact on CPG brands.

The panel discussion, led by Tameka Kee, shed light on how retail media is not just a marketing tool but a powerful driver of brand discovery, consumer engagement, and sales growth.

During the conversation, Jacquelyn dove into the nuances that set retail media apart from commerce media and shopper marketing, highlighting its unique ability to meet consumers exactly where they are with personalized, relevant experiences. She also provided insights into how retail media creates opportunities for brands to establish deeper connections with shoppers, turning each interaction into a brand-building moment.

For anyone looking to understand the future of retail media and the strategies that will define success in the coming years, this interview is a must-watch.