To simplify complex cocktails for shoppers, we launched Pretty. Simple. Drinks. A 360 program with five Diageo brands that showed people just how easy it is to create Instagram-worthy cocktails in under 60 seconds. To make them easy to shop, we created a seamless in-store solution center–providing shoppers with all the ingredients, education, and inspiration needed to make stress-free, crowd-pleasing drinks. To drive awareness, we partnered with Buzzfeed to create a series of fun Tasty videos and spread the word with their most refreshing list ever. We also teamed up with Drizzly so shoppers could get everything they needed delivered right to their door. Pretty. Simple. Drinks. was a big hit with shoppers and was recognized with two Gold Effies (which is Pretty. Freaking. Awesome.).