How Creativity Drives Commerce: Mike Lovegrove Joins the CPG View
On the latest episode of The CPG View, Omnicom Commerce Group’s Chief Experience Officer, Mike Lovegrove, joins host [insert host’s name if known] to discuss how creativity and commerce intersect to shape powerful brand experiences at retail. With decades of experience across strategy, creative, and commerce, Mike brings a unique perspective to the ever-evolving world […]
Refreshing the Tea Break: Haygarth Brings Twinings Sparkling Tea to Life
One of our standout agencies, Haygarth, is bringing a refreshing twist to the tea category with the UK launch of Twinings Sparkling Tea—a vibrant new take on a traditional favorite. In true Haygarth fashion, the team has crafted an immersive, multi-sensory experience designed to introduce consumers to a “new way to tea.” Their experiential activation […]
Meet Today’s “Better-for-You” Shopper
A recent report from Omnicom Commerce highlights a significant shift in consumer behavior, with one in two shoppers actively seeking healthier food and beverage options. These “Better-for-You” (BFY) shoppers, primarily Millennials and Gen Z, are driven by a focus on personal wellness and active lifestyles. Brands in this space are seeing increased demand for products […]
CES 2025: Innovations + Implications for Commerce and Consumers
The Consumer Electronics Show (CES) 2025 showcased a breathtaking array of technological innovations that promise to redefine how humans interact with machines, tackle global challenges, and shape the future of consumer experiences. Our team actively participated in this groundbreaking event—speaking on panels, guiding show floor tours, and engaging with clients and partners. Here are the […]
Jacquelyn Baker Joins The CPG Guys Podcast to Discuss Private Label’s Influence on Retail Media
The latest episode of The CPG Guys podcast features Omnicom Commerce’s own Jacquelyn Baker, diving into one of the most pressing topics in retail media today: The Role of Private Label in Driving Brand Retail Media Investment. Recorded live at CES, this conversation unpacks how private label growth is shaping the future of CPG brands, […]
Is Private Label the Enforcer of the Retail Mafia?
Are private label brands becoming the “enforcers” of the retail mafia? In this thought-provoking Industry Briefing, Omnicom Commerce CEO Jacquelyn Baker examines how private labels driven by retail giants like Walmart, Target, and Costco are dominating consumer packaged goods (CPG) with impressive growth and profitability. As retail media networks expand, national brands face mounting pressure […]
Modernizing the RFP
Omnicom Commerce has released a compelling white paper, Modernizing the RFP, authored by Stephen Miller, Chief Growth Officer of Omnicom Commerce. With over 25 years of experience in the industry, Miller brings a people-first approach to client partnerships, sharing valuable insights on reshaping agency selection processes to better align with today’s evolving business needs. The […]
Tina Manikas Moderates Social Commerce Panel at Shoptalk Fall 2024
Tina Manikas, Global Head of Connected Commerce at Omnicom Commerce, moderated a key session at Shoptalk Fall 2024 titled “Setting Priorities in the Changing Social Commerce Landscape.” The panel featured executives from top brands, including Michelle Peterson, Chief Marketing Officer of Kendra Scott; Steven Tristan Young, Chief Marketing Officer of Poshmark; and Marisa Runyon, U.S. […]
Flywheel Wins Amazon Partner Creative Effectiveness Award
Flywheel won the Creative Effectiveness Award for ZOA Energy’s Big Dwayne Energy campaign, featuring cofounder Dwayne “The Rock” Johnson. As a newcomer in the crowded energy drink category, scaling upper-funnel tactics while maintaining efficiency was a crucial challenge for ZOA Energy. Flywheel rose to the occasion with a winning strategy centered around their Big Dwayne […]
Omnicom Commerce Agencies Win Big at the 2024 IPM Awards
We are proud to celebrate the outstanding achievements of two of our agencies, Tracy-Locke and Haygarth, at the 2024 Institute of Promotional Marketing (IPM) Awards. Both agencies brought home prestigious awards, showcasing their creativity, innovation, and commitment to delivering exceptional work for our clients. Tracy-Locke took home both a Gold and Silver award for their […]