She Runs It Honors Jacquelyn Baker
Jacquelyn Baker, our visionary CEO, has been honored by She Runs It, an organization dedicated to paving the way for more women of every identity, ethnicity, and background to lead at every stage of their careers in marketing, media, and tech. This prestigious Changing the Game Award highlights Jacquelyn’s groundbreaking contributions to the industry and […]
Tina Manikas Moderates Social Commerce Panel at Shoptalk Fall 2024
Tina Manikas, Global Head of Connected Commerce at Omnicom Commerce, moderated a key session at Shoptalk Fall 2024 titled “Setting Priorities in the Changing Social Commerce Landscape.” The panel featured executives from top brands, including Michelle Peterson, Chief Marketing Officer of Kendra Scott; Steven Tristan Young, Chief Marketing Officer of Poshmark; and Marisa Runyon, U.S. […]
Flywheel Wins Amazon Partner Creative Effectiveness Award
Flywheel won the Creative Effectiveness Award for ZOA Energy’s Big Dwayne Energy campaign, featuring cofounder Dwayne “The Rock” Johnson. As a newcomer in the crowded energy drink category, scaling upper-funnel tactics while maintaining efficiency was a crucial challenge for ZOA Energy. Flywheel rose to the occasion with a winning strategy centered around their Big Dwayne […]
Omnicom Commerce Agencies Win Big at the 2024 IPM Awards
We are proud to celebrate the outstanding achievements of two of our agencies, Tracy-Locke and Haygarth, at the 2024 Institute of Promotional Marketing (IPM) Awards. Both agencies brought home prestigious awards, showcasing their creativity, innovation, and commitment to delivering exceptional work for our clients. Tracy-Locke took home both a Gold and Silver award for their […]
Brands, Retailers, & Consumers – A Delicate Symbiosis
Jacquelyn Baker, our visionary CEO, has been honored by She Runs It, an organization dedicated to paving the way for more women of every identity, ethnicity, and background to lead at every stage of their careers in marketing, media, and tech. This prestigious Changing the Game Award highlights Jacquelyn’s groundbreaking contributions to the industry and […]
Building Brand Loyalty Through Retail Media with Walmart Connect and Omnicom Commerce
The CPG Guys were joined by, Jacquelyn Baker, CEO of Omnicom Commerce Group, and Ryan Mayward, Head of Walmart Connect, to explore the dynamic and evolving world of retail media. Recorded live at the Cannes Lions International Festival of Creativity with a live audience, this engaging discussion provides a front-row seat to how two industry […]
Retail Media Helps Consumer Brands Form Bonds With Shoppers
On the Beet.TV stage at the Cannes Lions International Festival of Creativity, our CEO, Jacquelyn Baker, and Taryn Beck, Director of Customer Marketing, Walmart & Sam’s Club at General Mills, explored the rapidly evolving world of retail media and its profound impact on CPG brands. The panel discussion, led by Tameka Kee, shed light on […]
How2Charcuterie Program Wins Two Silver Effie Awards
Tracy-Locke has earned two Silver Effie Awards for their work on Boar’s Head’s How2Charcuterie program, recognized in the OMNI-Channel Shopper Solution and Multi-brand Shopper Solution categories. By taking ownership of the growing charcuterie trend, the program demonstrated how easy it was for consumers to create their own masterpieces using Boar’s Head products. This effort drove […]
Omnicom Named a Leader in Commerce Services by Forrester Wave
NEW YORK, PR Newswire/ — Omnicom (NYSE: OMC) today announced it has been named a Leader in “The Forrester Wave™: Commerce Services, Q2 2024” by Forrester Research, Inc. Within Forrester’s 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online and […]