The CPG Guys were joined by, Jacquelyn Baker, CEO of Omnicom Commerce Group, and Ryan Mayward, Head of Walmart Connect, to explore the dynamic and evolving world of retail media. Recorded live at the Cannes Lions International Festival of Creativity with a live audience, this engaging discussion provides a front-row seat to how two industry leaders are shaping the future of brand loyalty and engagement.

Jacquelyn Baker shares her excitement about the innovative “total commerce” approach, emphasizing the seamless integration of creative and experiential strategies across retail ecosystems to drive growth. She describes this as the “perfect marriage of capabilities” that is unparalleled in the industry today, underscoring Omnicom Commerce’s leading role in delivering impactful brand experiences.

Ryan Mayward adds depth to the conversation by addressing the complexities brands face in today’s fragmented media landscape. With retail media networks emerging rapidly, Mayward highlights the essential role that agencies play in helping brands navigate this complexity. He explains Walmart Connect’s significant investments in supporting agencies, from robust APIs to a comprehensive self-service online learning portal. Mayward emphasizes that by empowering agencies, they not only enhance advertisers’ outcomes but also drive increased sales on Walmart, creating a win-win scenario for all parties involved.

For anyone interested in understanding how cutting-edge strategies and collaborations are revolutionizing the retail space, this episode is a must-listen. Baker and Mayward’s insights offer a blueprint for how brands can thrive in a competitive environment by leveraging the power of retail media.

Don’t miss out—tune in to the full episode to discover how your brand can leverage these strategies to drive success in the ever-competitive retail landscape.