She Runs It Honors Jacquelyn Baker
Jacquelyn Baker, our visionary CEO, has been honored by She Runs It, an organization dedicated to paving the way for more women of every identity, ethnicity, and background to lead at every stage of their careers in marketing, media, and tech. This prestigious Changing the Game Award highlights Jacquelyn’s groundbreaking contributions to the industry and […]
Brands, Retailers, & Consumers – A Delicate Symbiosis
Jacquelyn Baker, our visionary CEO, has been honored by She Runs It, an organization dedicated to paving the way for more women of every identity, ethnicity, and background to lead at every stage of their careers in marketing, media, and tech. This prestigious Changing the Game Award highlights Jacquelyn’s groundbreaking contributions to the industry and […]
Building Brand Loyalty Through Retail Media with Walmart Connect and Omnicom Commerce
The CPG Guys were joined by, Jacquelyn Baker, CEO of Omnicom Commerce Group, and Ryan Mayward, Head of Walmart Connect, to explore the dynamic and evolving world of retail media. Recorded live at the Cannes Lions International Festival of Creativity with a live audience, this engaging discussion provides a front-row seat to how two industry […]
Retail Media Helps Consumer Brands Form Bonds With Shoppers
On the Beet.TV stage at the Cannes Lions International Festival of Creativity, our CEO, Jacquelyn Baker, and Taryn Beck, Director of Customer Marketing, Walmart & Sam’s Club at General Mills, explored the rapidly evolving world of retail media and its profound impact on CPG brands. The panel discussion, led by Tameka Kee, shed light on […]
How2Charcuterie Program Wins Two Silver Effie Awards
Tracy-Locke has earned two Silver Effie Awards for their work on Boar’s Head’s How2Charcuterie program, recognized in the OMNI-Channel Shopper Solution and Multi-brand Shopper Solution categories. By taking ownership of the growing charcuterie trend, the program demonstrated how easy it was for consumers to create their own masterpieces using Boar’s Head products. This effort drove […]